UAE: Emirates Post Group announces new brand identity "7X"

The new 7X brand concept was unveiled by Emirates Post Group Company (EPG). It symbolizes the interconnectedness of the seven emirates across the seven continents and oceans.

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The symbolic branding is part of the company's strategy to position itself as a leader in the evolving landscape of global trade, transport, and logistics. The rebranding initiative aligns seamlessly with the group's ambitious five-year strategy, focusing on operational excellence, digital transformation, customer-centricity, strategic partnerships, and sustainable growth.

7X encompasses entities like Emirates Post, FINTX, and the Electronic Documents Centre (EDC) under its umbrella. The overarching goal is to achieve a robust return on investments across all projects, with a strategic vision derived from the global stature of the UAE and its vital role as a connector in the world.

Badr Salim Sultan Al-Olama, Chairman of 7X, emphasized that the launch of the new strategy and identity aims to connect and enable a world in motion. This vision is rooted in the UAE's global standing and its pivotal role in connecting the world. The achievement underscores the group's commitment to supporting the national economy and solidifying its position as a driving force dedicated to empowering, connecting, accelerating, and sustaining the growth of trade, transport, and logistics while upholding the highest standards of excellence.

The new strategy is designed to further strengthen the company's global footprint and make a positive impact on the communities served by 7X. It sets new standards for quality, speed, reliability, and transparency in postal and express delivery. Additionally, the strategy responds to changing consumer demands by combining courier, express, and parcel (CEP) services with fintech solutions, revolutionizing the industry.

Overall, the rebranding initiative and strategic shift reflect 7X's commitment to adapt and thrive in the dynamic landscape of global trade and logistics, emphasizing innovation, connectivity, and customer-centric approaches to maintain a leading position in the industry.

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