UAE: Union Coop announces price reductions for 4,000 items this Ramadan
Union Coop has revealed its plans for the Ramadan campaign of 2024, with the goal of lowering costs on 4,000 consumer goods and staple foods during the fasting month.
This programme is a component of our continuous efforts to maintain price stability and guarantee consumer affordability. Union Coop's CEO, Mohammed Al Hashemi, underlined this commitment at a news conference at the management office at Al Warqa City Mall.
Al Hashemi emphasised how Union Coop uses advertising campaigns to guarantee pricing consistency, which plays a significant role in the community. For the Ramadan campaign, a sizeable budget has been set aside, with an emphasis on price reductions in a number of areas. Furthermore, as part of the continuous attempts to stabilise pricing, a substantial number of the products will be available at wholesale costs.
Eleven different promotional campaigns are being offered throughout Ramadan, one of which is called "Shop and Win" and gives customers the opportunity to win cars when they make purchases totaling more than 200 dirhams. Weekly deals across a variety of product categories, including food, drink, electronics, and home goods, will be launched.
The campaign will be available via Union Coop's website and smart store platform, as well as its 27 branches and seven commercial centres in Dubai. These campaigns will run until after Eid al-Fitr; they were started in February. Selected products, such as grains, meat, chicken, canned goods, fruits, vegetables, and special Ramadan items, will be discounted by up to 75%. Al Hashemi highlighted how the campaign is inclusive and takes into account the nation's diverse population and culture.
Union Coop will also offer a delivery service for purchases made through its application and smart website, ensuring orders are delivered within 45 minutes for selected items. The overarching goal of Union Coop is to expand its reach, utilise advanced technologies, increase emigration rates, and support price stability in line with the directives of the country's leadership.
The launch of the "Coop" chain stores represents a new shopping concept, incorporating smart shopping features and customer escort services. Union Coop aims to generate sustainable profits for shareholders while contributing to the social and economic development of the country.
