UAE launches Xiaomi 14 Ultra big entrance for the first time

Xiaomi proudly introduces the global launch of its flagship Xiaomi 14 Series at an exclusive event in Barcelona, Spain, ahead of Mobile World Congress 2024 (MWC). This announcement underscores Xiaomi's commitment to delivering exceptional experiences on a global scale.

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Having solidified its strategic collaboration with Leica in 2022, Xiaomi has revolutionized the mobile imaging industry, with the Xiaomi 14 Series representing the pinnacle of this partnership, featuring cutting-edge Leica Summilux optics.

During the event, William Lu, Partner and President of Xiaomi Corporation and President of Xiaomi International Business Department, unveiled the enhanced group strategy, "Human X Car X Home," tailored for global markets with a focus on smart ecosystem development.

The event also showcased other exciting products, including the Xiaomi Watch S3, Xiaomi Smart Band 8 Pro, and Xiaomi Watch 2, which will soon be available to users in the UAE.

With its revolutionary circular camera module and elegant black and white styling, the Xiaomi 14 Ultra stands out as a professional flagship phone designed for worldwide markets. The device's nano-tech vegan leather, shield glass, and high-strength aluminum frame make up its sturdy Xiaomi Guardian Structure, which guarantees both longevity and style. Built from a single piece of aluminum, the frame strength is 1.38 times higher.

Featuring a versatile quad-camera system with focal lengths ranging from 12mm to 120mm, the Xiaomi 14 Ultra captures stunning imagery with its Leica optics and 50MP sensor, supporting 8K 30fps shooting on all four cameras. Additionally, the device introduces a new movie mode for enhanced videography, offering an authentic cinematic look.

Accompanying the Xiaomi 14 Ultra is the Photography Kit, catering to enthusiasts with its two-stage shutter button, zoom lever, customizable video recording button, and additional dial, while also serving as a 1500mAh external charging battery bank.

With its cutting-edge photographic capabilities, unmatched user experience, and small form factor, the Xiaomi 14 is perfect for everyday usage. It captures stunning images with its three cameras and Leica Summilux optical lenses. With a peak brightness of 3000 nits and an improved pixel density, the 6.36" CrystalRes AMOLED 1.5K screen is an impressive feature of this gadget.

The Snapdragon 8 Gen 3 Mobile Platform powers both the Xiaomi 14 and Xiaomi 14 Ultra, delivering optimized performance, while the Xiaomi IceLoop cooling system guarantees smooth operation in demanding circumstances.

Furthermore, the Xiaomi 14 Series leverages the Xiaomi Surge battery management system for extended performance, featuring 90W HyperCharge and 50W wireless HyperCharge for Xiaomi 14, and 90W HyperCharge and 80W wireless HyperCharge for Xiaomi 14 Ultra.

Xiaomi also introduced a range of wearables—the Xiaomi Smart Band 8 Pro, Xiaomi Watch S3, and Xiaomi Watch 2—to complement its flagship smartphones. These devices are designed to improve user experiences in many areas, such sports, health, and wellness.

The Xiaomi 14 and Xiaomi 14 Ultra will be available in the UAE market starting March 1st and April, respectively, offering users a choice of black, white, or jade green colors for the Xiaomi 14, and black or white for the Xiaomi 14 Ultra. The devices will be offered in storage variants of 12+512GB and 16+512GB, respectively. Additionally, the wearables lineup will offer users competitive pricing starting at Dh279 for the Xiaomi Smart Band 8 Pro and Dh549 for the Xiaomi Watch S3.

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