Saudi Arabia accelerates Ramadan, Eid al-Fitr sales via early discounts

Saudi Arabia has announced an earlier start for issuing discount licenses to commercial establishments and stores in preparation for the upcoming Ramadan and Eid al-Fitr sales seasons this year.

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The Ministry of Commerce in the country has revealed that starting this year, commercial establishments and electronic stores can apply for discount licenses electronically through the website sales.mc.gov.sa. The period for the Ramadan and Eid discount seasons for consumers has been set to run from February 20 until April 14.

By allowing electronic submissions, establishments and stores will have a convenient way to obtain their discount licenses and initiate their discount campaigns seamlessly. This decision to advance the discount sale season for this year aims to provide consumers with an opportunity to access discounted products earlier than usual. Additionally, the early commencement of the discount season will benefit e-commerce shoppers, allowing them to make their purchases ahead of time.

By scanning the barcode on the discount license, consumers can confirm the type and percentage of discounts that establishments are offering. This move aligns with the government's efforts to enhance transparency and consumer confidence in the retail sector. Moreover, it enables consumers to make informed decisions while shopping during the discount season.

The electronic submission process for discount licenses signifies a shift towards digitalization in government services, making it easier for businesses to comply with regulations and for consumers to access information. This streamlined approach is expected to reduce paperwork and administrative burdens for both businesses and government entities.

Furthermore, advancing the discount sale season will likely stimulate economic activity by encouraging consumer spending during the specified period. Retailers may experience increased foot traffic and sales as consumers take advantage of the discounted prices offered during Ramadan and Eid al-Fitr.

Overall, the early issuance of discount licenses demonstrates the government's proactive approach to supporting businesses and facilitating commerce, particularly during significant shopping seasons like Ramadan and Eid. It reflects a commitment to fostering a conducive environment for economic growth and prosperity in the kingdom.

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